Unify sells "warm outbound": it watches for buying signals (website visits, job changes, hiring, product usage), enriches the people involved, writes AI emails and sends them through sequences and managed mailboxes. It is the most direct expression of the signal-based model described in Signals layer.
The surprising fact: in 2026 Unify moved from enterprise pricing to self-serve. A competitor's April 2026 breakdown put its entry at $1,740 a month on an annual Growth plan; by October 2026 unifygtm.com/pricing shows a free plan and seats from $20 a month. The signal-orchestration category is being pulled into product-led pricing by Clay and Apollo.io.
What it sells
From the Sacra profile and current pricing page:
| Component | What it does |
|---|---|
| Signals | Website visitor identification, intent, job change and hiring signals |
| Data | "1.1B+ people & 65M+ companies, 40+ data sources" (vendor claim) |
| Plays | Drag-and-drop workflow canvas: signal → enrich → sequence |
| AI agents | Account research and email copywriting |
| Sequences | Multi-touch email (and LinkedIn per Sacra), click-to-call dialer |
| Managed mailboxes | Sending infrastructure on the Business tier |
| CRM | HubSpot/Salesforce read-only on Pro, read-write on Business |
Unify told Sacra that 20–30% of its own pipeline came from its own product (Sacra, estimate-grade source).
How it prices
As of October 2026 (unifygtm.com/pricing):
| Plan | Price | Credits | Notable |
|---|---|---|---|
| Free | $0 | Limited | Up to 3 seats, sequencing, dialer |
| Base | $20/seat/mo | 800/seat/mo | AI copy, job-change & hiring signals |
| Pro | $60/seat/mo | 2,400/seat/mo | CRM sync (read-only), 14-day trial |
| Business | Custom, annual | Custom pool | Website intent, signal automations, managed mailboxes, power dialer |
Email enrichment costs about 1 credit per record and phone about 4; unused credits roll over for 12 months.
The previous model, per a competitor's April 2026 write-up (Landbase): Growth at $1,740/month annual with 8 managed Gmail mailboxes, Pro with 20, Enterprise with 40. Sacra cites a ~$700/month starting point in 2025. The website-intent signals — the core of the old pitch — now sit behind the custom Business tier.
Who uses it and why
Venture-backed tech companies with inbound traffic and a PLG motion: the Series B release names Airwallex, Cursor, Flock Safety, Perplexity and Together AI. They buy it to email the right people when something happens, rather than blasting a list. Perplexity's quote in the release: "intent triggers and touch points give us the opportunity to engage prospects at the right time." See GTM engineers.
Where it is strong
- Signal → send in one system. Clay users still need a sender; Unify bundles detection, enrichment, copy and mailboxes.
- Investors close to the model labs. OpenAI Startup Fund and Thrive Capital are on the cap table (BusinessWire, July 2025).
- Growth. Sacra estimates $5.6M ARR in June 2025 with 17% month-on-month growth and 30–40 new customers a month; the company reported 8x year-on-year revenue growth at the Series B.
Where it is weak
- US-centric signals. Website person-level identification relies on US data (see Signals layer); EU buyers get thinner coverage and more legal exposure under GDPR and ePrivacy.
- Price compression. Moving from ~$20k contracts to $20/seat suggests competitive pressure from Clay (now with its own sequencer) and Apollo.io.
- Deliverability is rented. Managed Gmail mailboxes are a feature, not a moat; volume senders do this at larger scale (see Google vs Microsoft vs SMTP).
Trajectory
| Date | Event |
|---|---|
| Jan 2024 | $6.6M seed (Sacra) |
| Oct 2024 | $19M seed + Series A announced (Emergence, Thrive); "39x YoY ARR growth" (SalesTechStar) |
| Jul 2025 | $40M Series B led by Battery Ventures; $260M valuation (Sacra) |
| Apr 2026 | Annual-contract pricing from ~$1,740/mo (Landbase) |
| Oct 2026 | Free plan, $20/$60 seat plans live |
Funding totals differ: $52M in the company release vs ~$59M in Sacra's count, which includes the seed (see Contradictions register).
No 2026 ARR or funding was found, and the exact date of the pricing switch is not known.
What this means for an entrant
- Signal-triggered sending is going cheap. If Unify sells signals plus sequences for $20/seat, a new sequencer cannot charge a premium for "signals" alone. Take signals in by webhook and win on sending.
- Build for 20–200 well-timed sends a day, not 20,000. Unify's customers are the buyers who left spray-and-pray; their engine needs per-trigger copy, per-rep mailboxes and CRM-aware suppression, not inbox rotation at scale.
- Partner, don't fight. Unify and similar tools need deliverability-grade sending; an API-first engine is a supplier opportunity (see the openings).
- EU-safe signals are open ground. US signal vendors are structurally weak in Germany and the EU; see Germany.